Sample projects

Some examples of strategic marketing work that we have done for small and mid-market clients:

• Conduct targeted research to determine market size, segment size, and competitors' strengths and weaknesses.
  
  
• Conduct targeted research to determine or confirm client's competitive strengths as perceived by their customers and prospects.
  
  
• Conduct targeted research to identify and quantify current and future customer needs.
  
  
• Develop quantitative segmentation tools to sort client's customers and prospects in order of business importance, both realized and potential.
  
  
• Identify, prioritize, and scope marketing tasks for greatest impact and quickest return at lowest cost.
  
  
• Develop practical, implementable marketing plans.
  
  
• Mentor client's marketing team to assist with execution of chosen tasks. In particular, assist with keeping these tasks on schedule.
  
  
• Assist with focused organizational development to enhance client's marketing capabilities.
  
  
• Assist client's sales team with identifying and meeting key contacts in target accounts.
  
  
• Develop and implement key-accounts or national-accounts program.
  
  
• Develop and manage a distribution network in the US and abroad.
  
  
• Enhance client market value through positioning and branding.
  
  
• Develop and implement a trade show strategy.
  
  
• Prepare company for sale.
  

These are typical projects. We shape our work to meet our clients' needs.